The film market got off to a hot start during the May Day holiday, with the box office breaking through 3 on the first day.21casino50freespinsThe .30 million yuan mark.
Picture source21casino50freespinsCat's eye professional edition
As of the evening of May 1, the three films "peacekeeping and Anti-riot team", "spying every Family Code: Bai" and "spending money at the end of the Road" temporarily took the lead, and "nothing that cannot be solved by a Hot Pot" starring Yang Mi was at a disadvantage.
Previously, May 1 was regarded as the most "crowded" this year, with 11 films scheduled at one time. However, Li Yanlu, manager of Jinan New Century Film City, feels that this year's "May 1" is lower than practitioners expected, with low popularity, low pre-sale, and relatively low word-of-mouth.
A reporter from the Daily Business News found that the total box office of "May 1st" from 2021 to 2023 was 16.21casino50freespins73 million yuan, 297 million yuan, 1.521 billion yuan. A number of practitioners told reporters that the total box office of May 1 this year is unlikely to exceed that of 2023.
The box office on the first day was over 300 million yuan. is the total box office of May Day 1.3 billion yuan or 1.8 billion yuan?
The May Day holiday opens and the film market starts again in peak season. As of the evening of May 1, the country's total box office on the first day had exceeded 330 million yuan. "peacekeeping and Anti-riot team" and "Spy Family Code: Bai" and "spending money at the end of the Road" temporarily ranked among the top three at the box office on the first day.
According to the release calendar, "Spy: White" and "Hal's Mobile Castle" were released on April 30, while "the siege of Kowloon walled City", "peacekeeping Anti-riot team", "nothing that can't be solved by hot pot", "the end of spending money", "Journey through the Moon" and "Pig Man Movie Star Action" were unveiled on the first day of the holiday.
As Yin Tengyu, a senior analyst at the Cat Eye Research Institute, said, May 1 covers a wide variety of films, such as animation, action, love, comedy, suspense, crime and so on.
"peacekeeping and Anti-riot teams" temporarily took the lead at the box office, with the film grossing 110 million yuan as of 18:00 on May 1. The film is produced by Liu Weiqiang, directed by Li Dachao, starred by Huang Jingyu, Wang Yibo and Zhong Chuxi, and specially starred by ou Hao. The film shows the moment of life and death encountered by Chinese peacekeeping police when they go deep into overseas mission areas to carry out peacekeeping missions.21casino50freespinsChina's first commercial blockbuster focusing on overseas peacekeeping themes.
Poster of "peacekeeping Anti-riot team" Photo Source: cat's Eye Professional Edition
Closely followed, "Spy Family Code: White", which grossed nearly 88 million yuan at the box office, tells the story of the Fujie Family, made up of spy father, killer mother, mind reader daughter and prophet dog, in an elevated country. Zhang Tong, a senior analyst at the Cat Eye Research Institute, said in a written interview that "spying every Family" is a popular anime IP around the world in recent years. It is relatively popular among fans and is currently the youngest film among May 1 audiences.
"spending money at the end", directed by Wu Rina and starring Jia Bing, Tan Zhuo, Xiao Shenyang, Yu Yang and Dong Shu, has earned more than 66 million yuan at the box office as of press time.
Recently, Zhang Tong analyzed that this year's "May 1" new films have their own characteristics and have their corresponding audience groups, and the final box office performance still depends on the follow-up publicity results of each film and word-of-mouth after its release. Combined with the current data, the total box office for the five-day holiday is likely to be between 1 billion and 1.3 billion yuan.
In an interview with Wechat of the Daily Business News on April 30, Li Yanlu said frankly that this year's "May 1 stalls" are lower than practitioners expected, and that on the whole, they are low in popularity, low in pre-sale, and relatively low in reputation. "in the final analysis, it is the reason for the film. Fortunately, there are plenty of choices, and the total box office is expected to be around 1.3 billion yuan. " Li Yanlu said.
Wanlian Securities predicts that the better-than-expected performances of "New Year's Day" and "Spring Festival" will make a good start to the film market in 2024. According to market data, it is predicted that the total box office of "May 1st" will reach 1.811 billion yuan.
"May 1st" film market is crowded: "Xiaoqian" withdraws, Yang Mi "lags behind"
Before this year's May Day series officially kicked off, it was too crowded-11 films were scheduled for that time.
On the afternoon of April 23, the animated film "Xiaoqian", originally scheduled for release on April 30, suddenly announced its withdrawal through the official account and met with the audience again at another day.
On April 24th, some investors asked Light Media (300251). As the first work of light animation, Xiaoqian has a relatively good reputation. Why did it suddenly withdraw from May 1st? Are you worried about losing at the box office because there are too few films?
In this regard, Light Media said on the investor interactive platform on April 26: the withdrawal of "Xiaoqian" is mainly due to two factors: first, as a small schedule this year, more than a dozen films have been released, showing a state of overcrowding, resulting in a low proportion of film production and a sharp increase in marketing costs. Second, the release time from the production of "Xiaoqian" is relatively short, the relevant marketing promotion has not yet been fully carried out, and the market heat needs to be improved. Combining the above two reasons, the company decided to withdraw the file. "Xiaoqian" will still be released this year, and the exact time has not yet been set.
Recently, Yin Tengyu told the Daily Economic News: the holiday season is the peak season of the movie market, and the average daily market (total box office) during the holiday period is higher than that of the off-season, so more or more films are needed to support the holiday market. So it is a common phenomenon for large-scale films to gather together. In the highly competitive big period, the box office capacity is also large, so it is easier to use the hot schedule to get high box office, but at the same time, the distribution cost is high and the layout space is easy to be squeezed. On the other hand, in the ordinary weekend, the film competition and distribution fee pressure is small, the film space is large, and the daily box office capacity is relatively low, which is more suitable for long-term slow accumulation of box office. Yin Tengyu concluded that different deadlines have their own advantages and disadvantages, and the film generally chooses the appropriate schedule according to its own situation.
因为《小倩》的撤档，光线传媒（SZ300251，股价9.36元，市值274.59亿元）退出了“五一档”的竞争。记者整理发现，仍然有多家上市公司浮现于“五一档”电影的背后。其中，万达电影(002739)（SZ002739，股价14.63元，市值318.84亿元）参与了《维和防暴队》《穿过月亮的旅行》，中国电影(600977)（SH600977，股价11.9元，市值222.17亿元）参与了《末路狂花钱》《穿过月亮的旅行》，横店影视(603103)（SH603103，股价16.38元，市值103.88亿元）参与了《九龙城寨之围城》，唐德影视(300426)（SZ300426，股价8.73元，市值35.34亿元）、百纳千成（SZ300291，股价5.53元，市值52.09亿元）参与了《没有一顿火锅解决不了的事》等。
因为杨幂主演而点映热度较高的《没有一顿火锅解决不了的事》，是背后站着最多主出品方的“五一档”电影。猫眼专业版显示，《没有一顿火锅解决不了的事》的主出品方高达16家。但从5月1日的票房看，这部电影的票房比较靠后。
《没有一顿火锅解决不了的事》海报 图片来源：猫眼专业版
日前，某匿名从业者告诉记者：“虽然杨幂本人的热度高，但是她离开大银幕几年了??导致票房号召力太弱。”
虽然今年“五一档”缺乏头部大片，但观影需求依旧旺盛，影片背后的上市公司依然是机构关注的焦点。银河证券研报认为：国内电影厂商在新冠肺炎疫情前的库存已逐步出清，新片的制作、上映稳步推进，叠加观众的观影意愿逐步提升，供需两侧共同发力，机构看好后续年内电影大盘的市场表现。
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