Source: Wall Street

Apple does not intend to directly release a new chat robot to compete with ChatGPT, Claude, etc.Crashbandicootwarpedps4Instead, focus on making Siri better handle user requests, including setting timers, creating calendar events, and adding items to grocery lists, the new Siri may also be able to summarize text messages, create GIF images with one click, and so on.

Last week, Apple released a new iPad Pro with M4 chip. The NPU neural network engine on M4 chip can achieve 38TOPS computing power, far exceeding M2 18TPS, highlighting Apple's technical strength in edge artificial intelligence computing.

However, Morgan Stanley believes that given the relatively narrow audience of iPad Pro, the M4 chip is just a small "muscle show" for Apple, and the AI feature update for ordinary consumers will be released at the WWDC conference on June 10th. Perhaps the most important update is Siri.

According to media reports, Apple is expected to unveil an improved Siri at the WWDC conference, which is more conversational and versatile. The underlying technology of Siri will include a new generative artificial intelligence system that will allow it to chat rather than answer one question at a time.

According to the latest media reports, Apple has reached an agreement with OpenAI to use its technology in iOS 18 to upgrade the conversation experience of Siri, and a new version of Siri powered by generative AI will be unveiled on WWDC.

Apple has reached an agreement with OpenAI to introduce ChatGPT technology into iOS 18

Craig Federighi, senior vice president of software engineering at Apple, and John Giannandrea, vice president in charge of artificial intelligence, spent weeks testing ChatGPT last year, and then realized that Siri "looks out of date" compared to leading generative artificial intelligence technology, according to people familiar with the matter.

According to an engineer who has worked on the Siri team, the Siri team has failed to get access to Apple's internalCrashbandicootwarpedps4His team receives attention and resources, and the company's software and hardware departments operate independently and share limited information. However, if artificial intelligence products want to succeed, they must be deeply integrated with the products.

Siri, which launched in 2011, hasn't had a major iteration, doesn't support multiple conversations, and often doesn't understand users' requests. Even basic song orders often go wrong, which weakens the appeal of Apple's smart speaker HomePod.

However, after testing the ChatGPT, Apple carried out its "biggest restructuring in more than a decade", focusing its resources on AI. After the cancellation of Apple's auto project earlier this year, most of the engineers were transferred to the AI team. It is reported that Apple spends millions of dollars a day on iterative Siri research and development.

Apple executives believe that the big language model technology behind chatbots such as ChatGPT can enhance the ability of Siri. Apple has reached an agreement with OpenAI to introduce ChatGPT technology into its new operating system iOS 18. Apple is also in talks with Google and may also introduce its LLM, although a deal has not yet been finalised.

New Siri will run at lower cost and faster through edge computing technology

IPhone now accounts for 85% of global smartphone profits and sales of more than $200 billion, which is the envy of countless consumer electronics hardware manufacturers and attracts many challengers.

Including Humane Ai Pin, Rabbit R1 and other new AI hardware, all claim to have the potential to challenge iPhone. While these devices pose little threat to iPhone right now, Apple is worried that with the development of large model technology, other smartphone makers incorporate more AI elements into their operating systems, making iPhone look like a "stupid brick". In particular, the intelligence and convenience of AI technology, known as agents, which can automatically complete complex tasks such as making travel plans, taking taxis and ordering meals, can overshadow many of the software in Apple's AppStore.

For now, Apple doesn't plan to directly release new chatbots to compete with ChatGPT, Claude and others. According to media reports, Apple is focused on making Siri better handle user requests, including setting timers, creating calendar events and adding items to grocery lists, and the new Siri may also be able to summarize text messages and create GIF images with one click.

In addition, Apple's technology path is very different from other chatbots-the new Siri will be based on edge computing rather than cloud computing, which means it can understand context and complete conversations without networking, respond faster, and don't require expensive data center costs.

As a result, Apple will upgrade this year's iPhone memory to support new edge artificial intelligence computing.

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