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Zhongke fertile Land Fund will close the Fuyou payment website and Wechat trading platform on June 1, after public offerings such as Jinxin, Nord and Great Wall also closed their online direct selling platforms, mainly due to low input-output ratios.

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[Zhongke fertile Land Fund announced that it will close the business of redemption, subscription and fund conversion of the official website trading platform and Wechat trading platform of Fuyou payment channel from June 1.] the recent announcement of Zhongke fertile Land Fund, will close the official website trading platform of Fuyou payment channel and Wechat trading platform for redemption, subscription, fund conversion and other business. At the same time, account inquiries and other business can still be handled normally. If investors need to handle the above-mentioned business, they can do so through the company's direct sales center or cooperative fund sales institutions. According toNewonlinecasinonodepositIt is understood that the online direct sales of Zhongke fertile soil Fund mainly have two payment channels: Fuyou and Huifu, which is closed this time, while Huifu channel is currently unrestricted and can still be used normally. People related to the fund company said that the main reason for shutting down some of the online direct selling business related to payment channels is due to the cost of system maintenance. According to Wind data, China Kewo Land Fund was established in 2015, and by the end of the first quarter of 2024, the company's asset management scale was 4.Newonlinecasinonodeposit40 million yuan, 6 funds, a total of 4 fund managers. From a single product point of view, mini-funds are in the majority. In recent years, online direct selling platforms such as fund direct selling or APP are frequently shut down. Since March this year, Jinxin Fund, Nord Fund and Great Wall Fund have successively announced the closure of their online direct selling platforms or related businesses, while Huarun Yuan Fund has suspended the company's official direct selling platform operation and maintenance services since April 15. As early as June 2019, Citic Prudential Fund took the lead in announcing the closure of online direct selling account opening, subscription, purchase and investment business. Since then, the National Gold Fund, South China Fund and Changjiang Capital Management have also closed down related business in recent years. In addition to shutting down the online direct selling platform, there are more fund companies that terminate the operation and maintenance of APP. In the past two years, nearly 10 public offerings, including Everbright Prudential Fund, Jiutai Fund, Guojin Fund, Zhongrong Fund and Xinhua Fund, have successively taken off APP or terminated the operation and maintenance services of related APP. From the perspective of management scale, these companies are mainly small and medium-sized public offerings. It is not easy for small and medium-sized fund companies to implement Internet direct sales. With the growth of the third-party consignment platform, many fund companies' own direct selling official websites or APP have been "unable to make ends meet". The head of the financial science and technology department of a public offering fund in southern China said bluntly that the Internet customers of small and medium-sized fund companies are mainly in the tripartite platform, and the existing platform has a small customer base, coupled with high maintenance costs, some companies choose to close their online direct selling platforms. The person in charge further said that fund companies to do direct sales need to face multiple pressures such as personnel costs, drainage costs, supervision costs, operation and maintenance costs. If the sales scale of the direct selling channel does not go up, the cost of direct selling of fund companies will be far greater than the income, and the input and output will be out of proportion, so it will face great pressure to continue to maintain the operation of direct selling APP or sales. If the fund retention scale and customer retention are small, the flow is low, and the production ratio is difficult to balance, more fund companies may choose to terminate online direct selling platform operation and maintenance services in the future.