Source official account: wine Eye watching Wine

By Wen Xie Gu

Price adjustment, limited edition and high-quality goods are exclusively for export, 3WildSpinSafariWhen hearing the sound of Hua Jiu for the first time after .15, he typed outWildSpinSafariA set of marketing combination punches.

Just now, "Jiuyan Guanjiu" learned from the official website of Qinghai Spring Medicinal Resources Science and Technology Co., Ltd., listening to Hua Jiu issued on May 9 "about adjusting the standard price of Ling Hua Liquor."WildSpinSafariThe three notices, namely, the notice on the implementation of Limited quota supply of Liquor and the notice on the Export of Superior Series of products only, make a series of adjustments to the product strategy of Linghua Liquor.

These three "notices" respectively present the three major strategies of price adjustment, limited quantity and export, which is a major change in the management strategy of Ling Hua Liquor.

In the price adjustment strategy, there are two important pieces of information, one is to provide the dealer's settlement price to 3989 yuan per bottle. The dealer settlement price (ex-factory price) of the core product is infinitely close to 4000 yuan, which may be the first among Chinese wine enterprises. Although it is not clear about the price adjustment ratio of listening flowers, according to authoritative sources to "Jiuyan Guanjiu" revealed that the price increase of standard equipment of listening flowers is certain, and the price increase is not low.

At the same time, it is worth noting that although the ex-factory price has been adjusted to 3989 yuan per bottle, the terminal suggested retail price of flower wine is still the original 5860 yuan per bottle, which shows that listening to flowers still attaches great importance to consumers.

At the same time, listening to Hua Jiu also dared to raise the ex-factory price to around 4000 yuan at this time, which also revealed its product confidence from the side.

Limited edition is another important product strategy of listening to flower wine and price adjustment in parallel.

The notice shows that in the next 10 years, the total output of Ling Hua Liquor will be 30, 000 tons, and the annual output put on the market will be 3000 tons, of which no more than 1000 tons will be planned and 2000 tons will be unplanned. This is the same as the current reduction strategy pursued by high-end wine manufacturers, and its purpose is to maintain the scarcity of products and maintain the tension and rigidity of prices.

According to the ex-factory price of 3989 yuan per bottle after the price increase, the annual quota of 3000 tons of flower wine can theoretically create at least 239 for it.WildSpinSafariRevenue of 3.4 billion yuan. This is indeed more valuable than Maotai, ah, if it can be achieved, listening to flower wine "popular, drink spicy" will not be a problem.

In addition, the product strategy has undergone a major change in the boutique package with a price of up to 58600 yuan per bottle. This product will be exclusively for export in the future, and sales in mainland China will be suspended. The role of boutique outfits in mainland experience stores is mainly for display, but dealers can still apply for taste, which is also a big support for the distribution system of listening flowers.

Some senior industry insiders pointed out that after 3.15, Huayu quickly adjusted its strategy to cope with future market changes, which is a reflection of the rapid development of market economy in China.

"persistence is likely to usher in victory, listening to Huajiu to change in the face of adversity is the embodiment of its corporate resilience. The current Chinese wine industry needs this kind of strong pressure-resistant enterprises to build a new keel of industrial development. "

The person said that the maverick Linghua Liquor, which is different from the development path of most liquor companies, Chinese spirits also needs creative enterprises. It is hoped that listening to flower wine can find its own real value, establish its own unique value system, and open up a new way for the development of Chinese liquor.