It House, May 19, in addition to revealing the timing of the new AirTag and Mac product updates to the M4, Mark Mark Gurman from Bloomberg also commented on Apple's performance in the AI era.
Apple is at its wit's end in the generative artificial intelligence competition (flat-footed), and if it is to catch up, it must change its strategy.
Goolman says Apple is facing the biggest challenge of Tim Cook's CEO tenure.ListofnftgamesplaytoearnMust come from behind and win in the field of artificial intelligence.
Apple's main strengths are capital, talent and a strong platform, but this requires a major change in its strategy and some help from its artificial intelligence competitors.
While Apple may disagree, its AI-related features, such as Siri, have been hampered by over-reliance on iPhone itself to process information and a lack of data collection. Apple did so on purpose as part of its efforts to protect privacy and security. But they don't always bring the best experience.
Apple will unveil a new generative AI feature at the WWDC Global developer Conference on June 10, which will provide cloud-based online AI services in addition to the end-test AI function.
Goolman said Apple will improve the voice features of the Siri to make it more conversational and add features that help users deal with their daily lives-what the company calls "active intelligence", including:
Automatically summarize notifications on iPhone
Provide a quick summary of news articles
Transcribed speech memo
Improve the existing features of automatically populating calendars and recommending applications
Enhance photos in the way of AI editing
One of the important deficiencies is chatbot: Apple's generative AI technology is not advanced enough to release its own ChatGPT or Gemini, so it will work with OpenAI to introduce ChatGPT technology into iOS 18.
Gurman believes that this is only a stopgap measure, and Apple will eventually have to get rid of the collaborative approach, build its own chatbot, and deeply integrate it into the company's products.
Apple needs to speed up the iteration of its software, but at least next year, Apple has no plans to speed up the iOS release cycle.
A false attempt to distinguish iPad from Mac
The iPad Pro chip is better than most of the Mac series, the new keyboard case is great, and the screen is out of reach of the Apple laptop display. However, iPad's software is still a weak link, which is Apple's fault.
Gurman believes that Apple should now:
Provide iPad with a better operating system and enable it to run Mac applications
New OLED display with touchscreen and iPad Pro for Mac
The two devices may still be different: the Mac has a stronger chip, a larger display, a built-in keyboard and trackpad, fans suitable for heavy work, more interfaces and better battery lifeListofnftgamesplaytoearnIPad is more portable, more suitable for playing games, more suitable for watching videos, and is a device that can take photos and videos.
Apple hopes to make Vision Pro a success in the Asian market
Goolman says Vision Pro is doing well in the United States, but the real test may be when it enters the market where virtual reality technology is more popular. Apple is training overseas retail staff to sell Vision Pro, initially in China, South Korea, Japan, Hong Kong, Singapore, Canada, Australia, the United Kingdom, France and Germany, and will be promoted after the WWDC Global developer Conference in June.
Consumers in Japan and other Asian countries may have higher comfort requirements for the hybrid reality head, which combines virtual reality and augmented reality.
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