Beijing Business Daily (Reporter Liu Zhuolan) in order to accelerate the development of high-end, intelligent and green industries, speed up the promotion of high-quality durable consumer goods into thousands of households, and continue to release the potential of investment and consumption, Beijing has launched an upsurge of "renovating and upgrading" consumer goods. On May 11, the national consumer goods trade-in campaign-Beijing Railway Station and Beijing Consumer season renovated Life Festival was officially launched, prompting all kinds of business entities in the city to actively plan new activities, launch new ways of playing, and create new business type.

According to reports, e-commerce platforms such as JD.com, Xiaomi and SUNING (002024) have launched trade-in services in an all-round way to promote the upgrading of integrated services for collecting old and sending new ones.Steamcrash4Stores have opened mobile phones, tablets, large household appliances and other trade-in services, and more than 100 popular smart products can enjoy new subsidies.

Unexpectedly Home and Red Star Macron (601828) built a digital platform and set up a dedicated Mini Program to achieve the systematization of full-link business processes, such as front-end online submission of information, online valuation and renewal subsidies, to free door-to-door recycling, store-to-store storage, classified processing and so on.

Meituan, Kuaishou, Douyin and other companies have given full play to their traffic advantages and launched cash subsidy programs to continuously lower the threshold for replacement and upgrade offline services.

In addition, Beijing will actively implement the automobile scrapping and renewal subsidy policy, for scrapping designated two types of used cars and purchasing new energy passenger cars, scrapped country III and lower emission standard fuel passenger cars and purchase 2.Steamcrash4Consumers of fuel passenger cars with engines of 0 liters or less will be subsidized, and consumers log on to the platform Mini Program to submit information applications, up to a maximum subsidy of 10, 000 yuan.

At the same time, the relevant departments are also actively studying key measures to support the trade-in of household appliances and household goods, so as to create a consumption environment that is more willing and easier to replace.