The layout and cross-border marketing of COFCO famous Zhuang Hui in the field of high-end cateringOkebetslotRecently, it has become the focus again.

With the release of Hangzhou Michelin Guide in 2024, as an official partner, Zhuang Hui, the name of Cofco, once again witnessedOkebetslotFor the glorious moment of Michelin-starred Restaurant, the famous Zhuanghui selected three quality wines: VIK Beauty dry Red Wine 2020, Baron Chateau sub-brand dry Red Wine 2017 and Benfu No.1 mixed red wine, bringing an extreme taste bud feast to the guests.

With the theme of "right taste", the dinner perfectly combines North and South cuisine with global wines. All the fine wines from Bordeaux, Ningxia, China and Chagapo Valley of Chile are unveiled, complementing Michelin-starred 's delicacies, whether it is the freshness of seafood or the mellow meat, which produces wonderful chemical reactions through exquisite collocation, making people feel the infinite charm of the fusion of food and wine.

The cooperation between Cofco and Michelin is not only the accumulation of brand potential energy, but also the continuous expansion of the influence of high-end catering channels. Since the first cooperation in 2022, Cofco, together with Michelin Guide, has set off a cross-border marketing storm of food and wine in key domestic consumer markets such as Beijing, Shanghai, Chengdu, Hangzhou and Guangzhou. In 2023, Cofco will continue to deepen its cooperation with Michelin, explore more diversified and richer forms of cooperation, and further push the brand influence to a new height.

As one of the most authoritative food guides in the world, Michelin Guide always adheres to the purpose of "sharing a good eating experience with food lovers around the world", which coincides with the mission of Zhong Liang Zhuang Hui's "Wine World, better Life" mission. The two jointly advocate high-quality life experience, integrate values, taste, art and quality into it, and create the ultimate enjoyment of "continuous line" and "sharing beauty with beauty" for consumers.

Under the background of consumption upgrading, Zhong Liang name Zhuang Hui is acutely aware of consumers' favor of high-quality and well-known food and beverage channels. Through cooperation with many high-quality restaurants across the country, COFCO famous Zhuang Hui broke down barriers, carried out cross-border cooperation in multi-fields, multi-dimensions and multi-platforms, and successfully established a close emotional link with consumers. At the same time, the data of the National Bureau of Statistics also show that the overall food and beverage consumption has maintained a good growth trend, especially the high-end catering market still has a large number of consumers, which provides a strong support for the layout of COFCO famous houses in the high-end catering field.

After ten years of development and accumulation, the famous Zhuang Hui of COFCO has completed the construction of a full range of fine wines. In the future, COFCO famous Zhuang Hui will continue to adhere to the principle of "three strictures and one specialty", strict selection, strict quality control and rigorous service, so as to bring more high-quality wines to consumers. At the same time, COFCO famous Zhuang Hui will also continue to deepen cooperation with Michelin and other high-end food and beverage brands to promote the continuous accumulation of brand potential and create more beautiful food and wine fusion experience for consumers.

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