Our reporter Li Chunlian

Trainee reporter Chen Xiao

On May 22, the land in the southeast of Shougang Park, Shijingshan District, Beijing, was sold by Beijing Haixin Xingye Real Estate Development Co., Ltd. (hereinafter referred to as "Beijing Haixin Xingye Real Estate") with a base price of 57.MobilevideopokerThe bidding price is 0.5 billion yuan and the floor price is 27999 yuan per square meter.

Beijing Haixin Industrial Estate was founded in 2023 with a registered capital of 10 million yuan and is mainly engaged in real estate business, which is 100% owned by Beijing China Real Estate Co., Ltd., according to Tianyan.

According to the land transfer documents, the above land area is about 68000 square meters, the building control scale is 205400 square meters, the nature of the land is R2 class II residential land, F2 public mixed residential land, the sales guidance price is 76800 yuan / square meter, fluctuating 8%. The site consists of three small plots, of which plots 830 and 831 are planned for residential use with a volume ratio of 2.8.MobilevideopokerPlot 763 is a mixed use of residential and public buildings.

The above land is located in the Gucheng plate, with a lot of allocation, the land has been auctioned twice before, this time some adjustments have been made in the transfer link, and a mixed land in the south of the ancient city has been packaged, and the guidance price has also gone up.

Song Hongwei, research director of Tongze Research Institute, told Securities Daily that the location of the site is relatively good, and the guidance price has been improved, which not only gives the project room for high quality, but also raises the profit expectation of the project. From a policy point of view, the purchase restrictions outside the Fifth Ring Road are cancelled, and the project is located between the Fifth Ring Road and the sixth Ring Road. The positioning of the improved project is highly matched with the policy tuyere, and the expectation of further policy relaxation in the future is a good support for the project.

It is worth mentioning that China Shipping Real Estate has frequently laid out in Shijingshan District in recent years. According to public data, Zhonghai Real Estate took six residential sites in 2023, of which Shijingshan District accounted for 1/3.

According to incomplete statistics by a reporter from the Securities Daily, China Shipping Real Estate has entered the market in more than five properties in Shijingshan District in the past two years, including Zhonghai Global Sky Mirror, Zhonghai University Li, Zhonghai long an Yu, Zhonghai Xueshili, Zhonghai Yunting and so on. Among them, there are 3 projects outside the Fifth Ring Road, which belong to the part of relaxing purchase restrictions, and China Shijingshan Real Estate also has a number of office projects for sale.

Zhongyun Court is expected to hand in the room in October this year, and most of the remaining buildings are still under construction. Zhonghai Real Estate has a special preference for Shijingshan District.

Zhang Hongwei, founder of Mirror Consulting, told Securities Daily that China Shipping Real Estate has been taking land in the Shijingshan area and maintaining several projects to be developed and sold at the same time. This advantage is more familiar with the area market, there are some "old with new" when selling, but also can save some marketing expenses.

Guan Rongxue, a senior analyst at Zhuge data Research Center, told Securities Daily that as a "regular customer" of the Shijingshan plate, it does not seem surprising that China Shihai Real Estate has become the winner of the site. From the point of view of the supporting aspects of the land, the whole is not bad, but combined with the surrounding projects such as China Resources Land Changan Runyi, Zhonghai Oneworld Sky Mirror, the speed of removal is difficult. In addition, from the land floor price transactions and there is no fierce competition, the current real estate investment prudence is still strong.

Song Hongwei said that in the first four months of this year, China Shipping Real Estate took land interests in the open market for only 1.6 billion yuan, at a slow pace. After the obvious relaxation of policy, China Real Estate began to increase the pace of land acquisition, and it is expected that this year, China Real Estate will also focus on the core plots of core cities, focusing on building medium-and high-end improved products.